Bespoke Frameworks, Templates, & Playbooks
Battle-tested assets designed for in-house B2B marketing teams who need to scale operational output without hiring an agency. The same frameworks, templates, and checklists I deploy on consulting engagements – packaged for self-serve execution.
B2B SaaS SEO Growth Playbook
The architectural blueprint for scaling organic search channels from $0 to $10M ARR. A 7-chapter operating manual covering positioning, technical foundations, content systems, and revenue attribution.
- ▸ Ch. 1 – Positioning & ICP-driven keyword strategy
- ▸ Ch. 2 – Technical foundations (crawl, render, index)
- ▸ Ch. 3 – Topical authority & hub-spoke architecture
- ▸ Ch. 4 – Programmatic SEO for PLG & dev tools
- ▸ Ch. 5 – Content operations & production velocity
- ▸ Ch. 6 – Link acquisition without spam
- ▸ Ch. 7 – Attribution, reporting & board narratives
- ✓ 142 pages · PDF + Notion mirror
- ✓ Includes 11 swipeable templates
Bespoke SEO Audit Template
The exact 4-tab Google Sheets checklist used on $25K engagements. Drop-in compatible with Screaming Frog exports, with conditional formatting that auto-flags P0/P1 issues. No gated “course” funnel – just the spreadsheet.
- ▸ Tab 01 – Technical Crawlability (142 checks)
- ▸ Tab 02 – Indexation Rules (86 rules)
- ▸ Tab 03 – Schema & Semantic Markup (64 entities)
- ▸ Tab 04 – Content Architecture (98 items)
- ▸ Bonus Tab 05 – Severity Scoring Rubric (P0 – P3 framework)
- ✓ 390 total audit checks across all tabs
- ✓ Includes 12-min Loom walkthrough video
These assets are directionally complete. Implementation is the work.
If your team is short on senior SEO bandwidth and you need an operator to drive the roadmap end-to-end, that’s what the consulting engagements are for.