Turn your B2B SaaS website into your
highest-producing sales rep.
Most software companies burn $40k to $80k a month on paid ads that vanish the second budget pauses, or wait on agencies that deliver traffic reports while your demo calendar stays empty. I build the in-house organic system that brings qualified buyers to your sales team every week.
Six ways to turn your website
into your best salesperson.
Every engagement is designed to do one thing: bring qualified buyers to your sales team. Not traffic. Not rankings. Buyers who book demos, request pricing, and close deals.
Organic Growth Engine
The complete system that turns your website into a predictable source of qualified demos and inbound pipeline, month after month.
- Buyer-intent page strategy tied to your CRM
- Content architecture that matches how your ideal customer profile researches
- Pipeline attribution you can show your board
Pipeline Leak Diagnostic
Find the exact reasons your website is not converting visitors into demos. Most companies have 3 to 5 hidden revenue leaks I can identify in 48 hours.
- 12-point technical and conversion audit
- Prioritized fix list ranked by revenue impact
- Optional: I fix everything in 90 days
AI Search Presence
When your buyers ask ChatGPT, Perplexity, or Google AI for software recommendations, your product should be the answer. I make that happen.
- Get cited in AI-generated recommendations
- Build your company's fact base across AI systems
- Track and improve your AI visibility score
Content That Converts
Not blog posts for the sake of publishing. Every piece is engineered to move a specific buyer segment closer to requesting a demo or starting a trial.
- Content mapped to each stage of your buyer journey
- Comparison pages, use-case guides, and bottom-funnel assets
- Weekly publishing cadence with measurable pipeline impact
Fractional Head of Organic Growth
Senior growth leadership embedded in your team at a fraction of a full-time US hire. I join your Slack, attend your pipeline reviews, and report to your board.
- Board-ready growth reporting tied to revenue
- Team hiring, vendor selection, and tool strategy
- Growth OKRs aligned to your ARR targets
Growth Team Mentorship
Already have a marketing hire but they lack senior guidance? I turn your existing team into a pipeline-generating unit in 90 days.
- Weekly strategy sessions and hands-on reviews
- Custom skill development roadmap
- Performance benchmarking and promotion readiness
From first call to pipeline in your CRM.
Here is exactly what happens.
This is the same system that built Voxco's 80%+ inbound pipeline share, doubled Muvi's sales-qualified leads, and cut Dotcom-Monitor's acquisition costs by 25%. Refined over 13 years and 30+ B2B SaaS engagements.
Week 1: Diagnose
I audit your entire buyer journey, from first Google search to closed deal. I identify the 3 highest-impact moves before we change a single page.
Week 2-3: Blueprint
You get a complete growth blueprint: which pages to build, which buyers to target, and exactly how organic will feed your sales pipeline. Delivered in Notion + Sheets.
Month 2-3: Build
We ship 8 to 12 high-conversion pages per month. Each one is built to rank on Google, get cited by AI systems, and move buyers toward a demo request.
Month 4+: Compound
Pipeline compounds every quarter. Conversion experiments, new buyer segments, AI citation expansion. Most clients see organic become their #1 revenue channel within 6 months.
These are not projections.
They are CRM-verified outcomes.
Every number below was pulled from a client's CRM or analytics dashboard. No estimates, no rounded-up projections. Real pipeline, real revenue, real companies.
Voxco: Organic became their #1 source of qualified demos
Rebuilt their entire website architecture and created 38 buyer-focused comparison pages. Organic went from an afterthought to generating over 80% of their total inbound pipeline.
Muvi: Doubled sales-qualified leads across 8 SaaS products
Unified 8 separate products under one growth architecture. The result: prospects who used to bounce between product pages now flow into a single, high-converting buyer journey.
Dotcom-Monitor: Cut acquisition costs while competitors spent more on ads
Built the first AI search strategy for enterprise monitoring. The product now appears in ChatGPT recommendations, Perplexity citations, and Google AI Overviews, all while reducing paid spend.
"You get the person who built the system, not a team reading from his playbook."
When you hire an agency, your account gets handed to a junior strategist. When you work with me, you get 13 years of hands-on B2B SaaS growth experience applied directly to your business. I join your Slack, attend your pipeline reviews, and build the system alongside your team. Every number below is pulled from client CRM dashboards, not estimated.
Questions your board will ask.
Here are the honest answers.
If your question is not listed, bring it to our working session. No pressure, no pitch.
Q1 How quickly will we see results in our sales pipeline?
Q2 We are a $3M ARR startup. Are we too small for this?
Q3 What does a typical engagement look like?
Q4 How is this different from hiring an agency?
Q5 Our buyers are using ChatGPT and AI tools to research software. Can you help with that?
Q6 Where are you based? Will time zones be a problem?
Every month you delay, your competitors are building the organic pipeline you should have.
Two ways to start: a 20-minute working session where we triage your biggest pipeline leaks together, or a free 12-point diagnostic I send within 48 hours. Either way, you walk away with a clear 30/60/90 plan you can hand to your board, even if we never work together.
What you get, free, before any commitment
- 12-point pipeline leak diagnostic of your website
- Top 3 highest-impact fixes ranked by revenue potential
- AI search presence score for your product
- 30 / 60 / 90-day growth roadmap
- No obligation. No sales pitch. Just clarity.