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CASE STUDIES // PROOF OF SYSTEM

B2B SaaS Growth & SEO Case Studies

Most agencies sell you search volume. I build organic engines that directly impact GTM pipeline, attributed ARR, and Customer Acquisition Cost (CAC).

VOXCO SURVEY SAAS
+320%

International organic traffic growth and 80%+ inbound pipeline share.

MUVI ENTERPRISE OTT
+200%

MQL-to-SQL conversion rate uplift across 8 SaaS products.

CYBERSECURITY SaaS
$1.2M

Attributed ARR generated from organic search with zero paid spend.

05 // CATEGORY-DEFINING ORGANIC STRATEGY

FinOps SaaS Category Claim

Built the category-claim content system that drove $1.2M attributed ARR in the FinOps / cloud-financial-management category for an early-stage Series A platform.

$1.2M

Attributed ARR

12 mo

Build Window

01 // INTERNATIONAL ACQUISITION MIGRATION

Voxco International Expansion & M&A Migrations

How we scaled organic traffic by 320% for a $35M+ ARR survey platform and successfully managed two complex corporate M&A migrations (Actify Data Labs and Ascribe) with 0% net traffic loss.

80%+

Inbound Pipeline

0%

Migration Loss

02 // MULTI-PRODUCT CONVERSION ARCHITECTURE

Muvi Enterprise OTT Conversion Optimization

A systems-first redesign of organic search mapping and transactional keyword alignment across 8 SaaS products, resulting in a 200% uplift in MQL-to-SQL conversion rate.

200%

SQL Uplift

8 Products

Aligned

03 // DEVELOPER-LED PRODUCT GROWTH

PLG DevTool Organic Acquisition System (NDA)

How we drove 12,000 product signups in 10 months with zero paid acquisition spend, using programmatic doc-indexing and syntax-focused semantic search models.

12K

Signups

< $0

Paid Budget

04 // ENTERPRISE PIPELINE GENERATION

Cybersecurity SaaS Lead Generation Engine (NDA)

Accelerating organic pipeline for a highly regulated enterprise security SaaS, generating $1.2M in attributed ARR by building high-trust E-E-A-T assets and HIPAA compliance guides.

$1.2M

Attributed ARR

100%

E-E-A-T Cleaned

THE METHOD ยท HOW THESE RESULTS SHIP

Four Layers, Sequenced

Every case study below came from the same four-layer operating system – not a different playbook per client.

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01 – Pipeline Diagnostic

12-point revenue-leak audit instrumented to your CRM, not just your search console. 48-hour turnaround, written deliverable.

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02 – Foundation Build

Technical SEO, schema entity graph, AEO/GEO architecture, and Core Web Vitals to a 90+ PageSpeed. 60-day sprint.

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03 – Content System

Buying-committee-mapped topic clusters, comparison hubs, and programmatic SEO at the scale the topic demands.

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04 – Attribution & Transfer

Pipeline attributed to closed-won revenue; your in-house team trained to run the system after 12 months.

RESULTS BY VERTICAL

Find Your Industry

VerticalHeadline MetricEngagement WindowCase Study
Cybersecurity SaaS$14M+ pipeline influenced6 monthsRead โ†’
OTT / Video Tech200% SQL uplift4 monthsRead โ†’
Survey / Research320% organic traffic, 0% migration loss9 monthsRead โ†’
PLG DevTool12,000 signups / $0 paid10 monthsRead โ†’
FinOps SaaS$1.2M attributed ARR12 monthsRead โ†’
AUTHORITY & VERIFICATION

Case Study FAQs

How do you verify the pipeline numbers?+
Every pipeline figure cited ($14M+ Cybersecurity, $1.2M FinOps) is stitched directly from the client’s CRM (HubSpot or Salesforce) to Google Analytics 4 via offline conversion tracking or hidden UTM fields. We do not report on “traffic value” or vanity keyword rankings.
Are these engagements from an agency?+
No. I operate as an embedded fractional leader or in-house Head of SEO. The strategies executed here were built directly alongside the client’s engineering, product, and content marketing teams.
What happens after the build window?+
The final phase of my methodology is “Transfer”. I train the internal marketing and engineering teams to maintain the AEO/GEO systems, run programmatic clusters, and monitor the CRM attribution dashboards so the system continues compounding without me.

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A 22-page PDF with full methodology, screenshots, before/after dashboards, and the attribution model behind every metric above. Free, no email required to download.

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