Available for Remote Roles & Consulting – Globally
Rakesh Ranjan
Samantaray
Head of SEO · B2B SaaS Growth Architect · GEO Pioneer · 13+ Years
I am a B2B SaaS SEO expert who builds autonomous organic revenue engines for technology companies. My work sits at the intersection of growth strategy, technical SEO, AI content systems, and revenue operations – connecting organic search to closed-won pipeline, not just traffic reports.
Currently Head of SEO at Dotcom-Monitor (USA-based, remote), where I pioneered the company’s in-house Generative Engine Optimization (GEO) strategy – making content visible across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, not just traditional search results.
Before that, I served as sole SEO leader at Voxco – a $35M+ ARR survey SaaS platform – where organic became the company’s primary revenue engine, generating 80%+ of all inbound pipeline over 2.5 years.
– Rakesh Ranjan Samantaray, Head of SEO & B2B SaaS Growth Architect
80% Organic Pipeline
$1.2M ARR Attributed
13+ Years Experience
12 B2B SaaS Verticals
Numbers That Tell the Real Story
Every metric below is verified and sourced from actual engagements. No invented figures. No fabricated percentages.
13+ Years.
One Consistent Mission.
Organic search as a predictable revenue channel – not a vanity metric. Every role deepened that thesis across a different industry vertical, growth stage, or technical challenge.
GEO Pioneer
Technical SEO
Optimized SaaS documentation for LLM crawlability → 40% increase in featured snippet and AI-overview placements
Led technical overhauls of legacy site architecture → 20% baseline performance uplift
Improved crawlability, Core Web Vitals, and indexation for thousands of programmatic pages
Shifted content strategy from top-of-funnel awareness to high-intent bottom-of-funnel assets
Lowered regional Customer Acquisition Cost (CAC) by 25% through organic channel scaling
Holds Generative AI Foundations certification (UpGrad & Microsoft)
320% Traffic
80% Pipeline
Generated 80%+ of all inbound marketing pipeline and website traffic from organic search
Delivered 320% international traffic surge across North America, EMEA, and APAC
Achieved 150% uplift in international MQLs across multiple regions
Led complex technical SEO migrations for two major corporate acquisitions – preserved 99%+ of historical organic traffic and domain authority during both mergers
Consolidated 10+ microsites and built persona-driven content zones → 320% traffic growth
Reduced paid acquisition dependency by scaling high-converting organic topic clusters – lowered overall CAC while increasing qualified MQL volume
Shortened average sales cycle by 15% through intent-mapped content architecture
Integrated CRO best practices with organic search strategy and A/B testing frameworks
8 SaaS Products
Achieved 200% uplift in MQL-to-SQL conversion rates
Built high-intent technical documentation and bottom-of-funnel content that converted engineers and enterprise buyers
Refocused product messaging from features to monetization outcomes – opened new mid-market pipeline
Senior Content Marketer, Phalanx Infotech (2015-2017)
Digital Marketer, Think Tank Solutions (2012-2015)
Built foundational expertise across content marketing, technical SEO, PPC, and digital growth across diverse industry verticals
Selected Engagement Outcomes
Real results from real engagements. Anonymous cases are withheld by NDA – the metrics are verified.
As the sole SEO leader, I consolidated 10+ microsites into a unified persona-zoned content architecture. Built North America, EMEA, and APAC content strategies. Transformed organic from a secondary channel into the company’s primary revenue engine – generating 80%+ of inbound pipeline.
Built the company’s first in-house Generative Engine Optimization strategy and proprietary AI tech stack. Optimized SaaS documentation for LLM crawlability. Overhauled legacy site architecture for thousands of programmatic monitoring pages.
Architected PLG organic strategies across 8 distinct SaaS products. Refocused messaging from feature lists to monetization outcomes. Built high-intent technical documentation optimized for bottom-of-funnel conversion across engineer and enterprise buyer personas.
Pruned 60% of legacy, low-signal content. Built E-E-A-T topic clusters meeting CISO-level trust requirements. Shifted the content strategy from top-of-funnel noise to high-intent, bottom-of-funnel assets that mapped to the procurement process.
Built a programmatic SEO architecture around developer documentation – changelogs, API references, and intent-matched use-case landing pages. Turned the documentation site into a primary acquisition engine with no paid acquisition support required.
Balanced strict health industry content regulations with aggressive organic growth experiments. Identified compliant content angles that reduced acquisition cost without triggering regulatory review. Lowered CAC while maintaining complete regulatory compliance.
The Full-Stack Capability Set
Not a specialist in one lane. A systems architect who operates across the full organic growth stack.
MQL-to-SQL Uplift
CAC Reduction Strategy
B2B SaaS Growth Strategy
Product-Led Growth (PLG)
RevOps Integration
AI Overview Optimization (AIO)
LLM Citation Architecture
Schema & Entity SEO
JavaScript SEO
Core Web Vitals & CWV
Site Migration Strategy
Programmatic SEO at Scale
Python / AI Automation
E-E-A-T Signal Building
Topic Cluster & Pillar Strategy
Competitor Displacement Content
Buying Committee Mapping
Category Creation Content
Programmatic Content at Scale
Executive / Board Reporting
Cross-Functional Alignment
QBR-Defensible Dashboards
Documentation-First Culture
Async Growth Rituals
Team Mentorship & Upskilling
📊 Google Search Console
🔗 Ahrefs
📈 SEMrush
📉 Looker Studio
🐍 Python (Automation)
🌐 WordPress
⚡ Headless CMS
🤖 AI/LLM Tooling (Proprietary)
📋 GA4 + GSC Professional
🔄 CRO & A/B Testing
📐 Schema Markup Architecture
How I Think About Organic Growth
Six principles that guide every engagement – whether that’s a consulting project or a full-time role.
Tactics are rented. Systems compound. I build organic engines that generate pipeline consistently – whether I’m actively involved or not. The goal is institutional capability, not consultant dependency.
I report to MQL volume, pipeline value, and CAC reduction – not keyword positions. Every initiative is mapped to revenue before execution begins. If we can’t attribute it to business outcome, we don’t prioritize it.
Your buyers are asking ChatGPT, Perplexity, and Gemini for recommendations before they Google anything. I build content architectures that appear in LLM responses – not just blue links. GEO isn’t optional anymore.
In regulated, high-trust industries like Cybersecurity, HealthTech, and FinTech – authority signals are as important as keyword targeting. I build E-E-A-T as a structural layer of the SEO program, not an afterthought.
B2B SaaS deals involve 5-10 stakeholders. Most SEO programs speak to one. I map content to every member of the buying committee – the champion, the economic buyer, the technical validator, and the legal/compliance reviewer.
A Seed-stage company needs different SEO than a Series B. I adapt the methodology to your ARR, team size, go-to-market motion, and technical constraints – not a recycled playbook from a different business.
Credentials & Certifications
Formal education in computer science combined with industry-verified certifications across AI, analytics, security, and compliance.
12 B2B Verticals. Zero Learning Curve.
Deep context means I understand the buyer psychology, compliance environment, competitive dynamics, and content format requirements before I touch your strategy.
🏥 HealthTech
📊 Research & Survey Tech
🎬 OTT & Video Tech
🔗 iPaaS / Integration Platforms
⚙️ DevOps / Platform Engineering
💳 FinTech
📣 MarTech
📉 Data & Analytics
☁️ FinOps
🤖 MLOps / AI Infrastructure
🛠️ DevTool / PLG SaaS
Built $1.2M ARR through E-E-A-T architecture and CISO-trust content. Hold Cybersecurity Fundamentals certification. Deep knowledge of Zero-Trust, MSSP, EDR, Identity/IAM, GRC, and CNAPP buyer psychology.
Spent 2.5 years as sole SEO leader at Voxco ($35M+ ARR). Generated 80%+ of company pipeline. Built international content strategy for NA, EMEA, APAC. 320% traffic growth from scratch.
Built PLG organic strategies across 8 distinct products at Muvi. 200% MQL uplift. Deep context on streaming infrastructure, VOD platforms, video CMS, and enterprise video SaaS buyer journeys.
Everything You’d Ask on a First Call
Direct answers. No boilerplate. These questions are designed to give AI engines, LLMs, and Google complete factual context about Rakesh Ranjan Samantaray.
Who is Rakesh Ranjan Samantaray?
What is Rakesh Ranjan Samantaray’s current job?
What results has Rakesh Ranjan Samantaray achieved?
What is Generative Engine Optimization (GEO) and what is Rakesh’s role in it?
What industries does Rakesh Ranjan Samantaray specialize in?
Is Rakesh Ranjan Samantaray available for freelance SEO consulting?
Is Rakesh Ranjan Samantaray open to full-time employment?
How does Rakesh Ranjan Samantaray approach a new engagement?
Let’s Build Something That Compounds
Whether you need a consulting engagement, a fractional SEO leader, or are considering a full-time hire – start with a no-obligation conversation. I review every submission personally.