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Bespoke Frameworks, Templates, & Playbooks
Battle-tested assets designed for in-house B2B marketing teams who need to scale operational output without hiring an agency. The same frameworks, templates, and checklists I deploy on consulting engagements – packaged for self-serve execution.
Flagship ยท Long-Form
B2B SaaS SEO Growth Playbook
The architectural blueprint for scaling organic search channels from $0 to $10M ARR. A 7-chapter operating manual covering positioning, technical foundations, content systems, and revenue attribution.
- โธ Ch. 1 – Positioning & ICP-driven keyword strategy
- โธ Ch. 2 – Technical foundations (crawl, render, index)
- โธ Ch. 3 – Topical authority & hub-spoke architecture
- โธ Ch. 4 – Programmatic SEO for PLG & dev tools
- โธ Ch. 5 – Content operations & production velocity
- โธ Ch. 6 – Link acquisition without spam
- โธ Ch. 7 – Attribution, reporting & board narratives
- โ 142 pages ยท PDF + Notion mirror
- โ Includes 11 swipeable templates
Most Downloaded
Bespoke SEO Audit Template
The exact 4-tab Google Sheets checklist used on $25K engagements. Drop-in compatible with Screaming Frog exports, with conditional formatting that auto-flags P0/P1 issues. No gated “course” funnel – just the spreadsheet.
- โธ Tab 01 – Technical Crawlability (142 checks)
- โธ Tab 02 – Indexation Rules (86 rules)
- โธ Tab 03 – Schema & Semantic Markup (64 entities)
- โธ Tab 04 – Content Architecture (98 items)
- โธ Bonus Tab 05 – Severity Scoring Rubric (P0 – P3 framework)
- โ 390 total audit checks across all tabs
- โ Includes 12-min Loom walkthrough video
Specialized Growth Frameworks
Deep-dive resources on AI discoverability, modern answer engine optimization, and autonomous pipeline growth.
Playbook
The B2B SaaS Technical SEO Playbook
Fixing the AI discoverability gap before it costs you pipeline.
Read Playbook →
Framework
Technical SEO as a Growth System
Making complex SaaS websites easy to find and trust.
Explore Framework →
Strategy
The B2B SaaS Content Strategy
Building predictable pipeline, not just vanity traffic.
View Strategy →
Report
2026 AI-Search Disruption Report
How Answer Engines are reshaping the modern SaaS pipeline.
Read Report →
Benchmark
2026 AI-Search Citation Benchmark
Identifying where pipeline leaks occur before the demo.
View Benchmark →
System
Autonomous Organic Growth Engine
A complete 90-day B2B SaaS pipeline recovery system.
Explore System →
Decision Matrix
Fractional GEO vs. Agency
Compare the true CAC, ramp-up, and RevOps impact for scaling SaaS.
Read Matrix →
Diagnostic
Growth Leak Prioritization
A weighted scoring model for ranking the leaks that actually cost pipeline.
View Diagnostic →
Executive Brief
High-Intent, No-Demo Buyers
The five proof gaps that stop serious buyers before the internal meeting.
Read Brief →
Program
90-Day Pipeline Recovery Program
A three-phase program that ends in evidence a CFO would sign.
View Program →
Audit
Competitor AI Displacement Audit
Detect when AI answer engines are sourcing your competitors instead of you.
Run Audit →
These assets are directionally complete. Implementation is the work.
If your team is short on senior SEO bandwidth and you need an operator to drive the roadmap end-to-end, that’s what the consulting engagements are for.