Muvi: Scaling 8 Micro-SaaS Products & 1,000+ Keyword Clusters
How a leading video streaming infrastructure provider launched 8 sub-products into market with programmatic keyword architecture and zero keyword cannibalization.
“Rakesh architected our multi-product SEO strategy from scratch. His programmatic keyword taxonomy allowed us to launch 8 micro-products simultaneously while dominating video tech search queries.”
The Challenge
Muvi expanded from a single OTT platform into 8 distinct products (Live Streaming, Audio/Podcast Streaming, FAST Channels, DRM Security, Video Player SDKs). The primary challenge was structuring site taxonomy so search engines understood each sub-product entity independently.
The Solution
Built a hub-and-spoke programmatic SEO engine with strict internal linking rules, separate XML sitemaps per micro-SaaS, and structured product schema.
How to use this case study
The page records the multi-product search architecture and outcomes presented above. The implementation narrative should be read as a bounded case-study account; no additional client results are inferred.
For teams launching multiple products, see the B2B SaaS SEO consulting service or request a strategy conversation.
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