Rakesh Ranjan Samantaray – B2B SaaS Growth Architect
Architect of organic revenue systems for B2B SaaS. Technical SEO, AEO/GEO, content architecture, and pipeline attribution – engineered into a compounding channel you can run internally.
13+ Years · Global B2B SaaS
11 Verticals · 6 Service Modules
Quick Connect
Send a one-line email with your company + role. You’ll get a 12-point audit + 30-min call invite within 48 hours.
📧hi@rakesh.work
🔗linkedin.com/in/rakesh-seo/
📞+91-6371650257
13+ Years Building Organic Engines for B2B SaaS
Head of SEO – Dotcom-Monitor
Owns the end-to-end organic growth engine across the company’s product suite. Built the GEO stack in-house – schema system, llms.txt, programmatic topical authority, and LLM-citation monitoring for the engineering and DevOps ICP.
Global SEO Lead – Voxco
Served as sole SEO leader for a $35M+ ARR survey SaaS platform. Generated 80%+ of all inbound marketing pipeline and delivered a 320% international traffic surge across NA, EMEA, and APAC.
Senior SEO & Growth Strategist – Muvi
Architected PLG organic growth strategies across 8 distinct SaaS products. Achieved 200% uplift in MQL-to-SQL conversion rates by refocusing product messaging on monetization outcomes.
Progressive Digital Marketing Roles
Foundational expertise across content marketing, technical SEO, and digital growth at Fedobe Solutions, Phalanx Infotech, and Think Tank Solutions.
I.K. Gujral Punjab Technical University
Engineering background (computer science / IT) – the reason technical SEO and Core Web Vitals are first-principles work for me, not a side skill.
What I Architect, Operationally
🛠️ Technical SEO
- Crawl budget engineering at 100K+ URLs
- JS-rendering parity (Next.js, Nuxt, Webflow)
- Schema.org + JSON-LD entity graph
- Core Web Vitals, INP, LCP, CLS
- Log-file analysis & crawl-stats integration
🤖 AEO / GEO / AI Search
- llms.txt, llms-full.txt authoring
- GPTBot, ClaudeBot, PerplexityBot, Google-Extended allowlist
- Entity graph + speakable schema
- Citation-rate monitoring
- Programmatic AI-citable content templates
✍️ Content Architecture
- Buying-committee content mapping
- Topic clusters, pillar pages, comparison hubs
- Editorial workflow + brief templates
- Programmatic SEO at scale (1,000+ pages)
📈 Pipeline Attribution
- GA4 + Search Console + CRM stitching
- HubSpot / Salesforce self-reported attribution
- MQL → SQL → Opp → Closed-Won dashboards
- Multi-touch revenue contribution modeling
- Board-ready weekly + monthly reporting
Formal Training
Generative AI Foundations
UpGrad & Microsoft – certificate
Google Analytics & Search Console Pro
Google – professional certification
HIPAA Security & Privacy Training
U.S. Department of Health & Human Services
Cybersecurity Fundamentals
ISC²
Where the Work Has Shipped
Synthetic monitoring + UEM organic engine
Owned end-to-end SEO + GEO across the product suite. Built the in-house GEO stack and citation monitoring.
Multi-product conversion architecture
Programmatic keyword taxonomy across 1,000+ clusters; 200% MQL→SQL lift across 8 SaaS products.
International expansion + M&A migration
320% international organic growth, two M&A migrations (Actify, Ascribe) executed with 0% net traffic loss.
CISO buying-committee engine
$14M+ pipeline influenced, 312% organic SQL lift, 6-month build. E-E-A-T fully cleaned.
Documentation-driven signup engine
12,000 product signups in 10 months, zero paid spend. Programmatic doc-indexing + syntax-focused semantic search.
Category-defining organic strategy
Built the category-claim content system that drove $1.2M attributed ARR in the FinOps/CFM category.
Where I Have Scaled Organic Channels
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