B2B SaaS SEO ROI Calculator
Model the compounding organic pipeline your SEO program could create. Adjust the sliders below to see projected annual leads, closed-won customers, ARR, and ROI recalculate in real time.
Funnel Assumptions
Current Monthly Organic Traffic
10,000
1,000250,000+
Target YoY Traffic Growth
120%
10%400%
Visitor → Demo / Lead Conv. Rate
1.5%
0.1%8.0%
Average Contract Value (ACV)
$48,000
$5k$200k
Demo → Closed-Won Rate
22%
2%50%
Annual SEO Program Investment
$60,000
$10k$250k
Projected Annual Demos
2,880
Qualified buyer inbound
New Closed Customers
634
Closed-won per year
Projected Compounding Organic ARR
$1,420,000
Sourced from organic search at full ramp
Estimated Program ROI
Return on organic investment
9.9x
⚡ Model logic: Compounding 12-month ramp factoring in linear traffic progression from month 1 to month 12. Assumes non-brand search intent and standard B2B SaaS conversion benchmarks.
EXPLORE ALL GROWTH CALCULATORS
Production Growth Tools for B2B SaaS
Zero tracking, zero gates, pure client-side financial and architectural modeling:
Bespoke Funnel Audit
Want a Bespoke Forecast for Your Funnel?
This calculator uses category benchmarks. A manual diagnostic models your real keyword landscape, competitor structured fact bases, and historical sales velocity.
Request Diagnostic Audit →
What this number is worth: Run the numbers with your own ARR and see what the gap is worth. The number above is a starting point. The diagnostic shows the specific page, query and technical defect causing it, ranked by revenue impact.
Book a Strategy Call