Know Exactly Where Your Pipeline Is Leaking. In 5 Days.

A fixed-fee forensic diagnostic for B2B SaaS. I map every leak across Google rankings, AI search presence, migration risk, and conversion, then hand you the fix order with revenue impact attached. Not a retainer pitch. A decision document.

You do not need more data. You need a senior operator who understands where B2B SaaS pipeline breaks.

Most B2B SaaS companies between $2M to $40M ARR are bleeding pipeline from holes they cannot see. Your analytics dashboard shows traffic. Your CRM shows deals. But the gap between the two is widening every quarter, and nobody on your team can explain why. That gap is where I work.

The 5-Day Pipeline Leak Diagnostic is not a generic site audit generated by a crawler. It is a manual, forensic investigation conducted by a B2B SaaS Growth Architect who has spent 13 years inside the growth engines of companies like Dotcom-Monitor, Voxco, and Muvi. I look at your organic acquisition layer the way an engineer looks at a failing distributed system: tracing every request, mapping every drop-off, and identifying the exact node that is costing you revenue.

What You Receive in 5 Days

Every deliverable is built for action, not decoration. You will receive documents your engineering, product, and marketing teams can execute against immediately.

  • Pipeline Leak Map: A visual breakdown of exactly where qualified buyers are dropping out of your organic funnel, mapped to estimated revenue impact per leak.
  • AI Visibility Scorecard: How your brand surfaces (or fails to surface) in ChatGPT, Perplexity, and Google AI Overviews for your highest-intent category queries.
  • Technical Risk Register: Crawl budget waste, indexation bloat, JavaScript rendering failures, and migration debt prioritized by severity and fix effort.
  • The Fix Order: A sequenced roadmap of remediations ranked not by SEO best practices, but by the fastest path to recovered pipeline velocity.
  • 60-Minute Walkthrough Call: I present the findings directly to your leadership team. No account managers. No hand-offs. Just the architect who did the work.

The Predict

If the diagnostic does not surface at least three revenue-relevant findings you did not already know, you get a fair resolution. In 13 years, no client has asked.

Who This Is Built For

This diagnostic is not for everyone. It is engineered for specific inflection points where the cost of guessing exceeds the cost of knowing.

Post-Migration Teams

You replatformed, redesigned, or merged domains. Traffic dropped 20% or more. Your agency says it will recover in six months. You need to know today what actually broke and how much pipeline is evaporating while you wait.

Funded Teams With Climbing CAC

Your Series A or B capital is burning faster than expected because paid acquisition costs have doubled. You need organic pipeline to stabilize unit economics, but your current SEO output is just blog posts, not revenue.

Challenger Brands Losing to AI

Your competitors are suddenly being recommended by AI assistants while your brand is invisible. You are losing deals at the top of the funnel before the buyer even reaches your website.

Diagnostic Variants

The core methodology remains the same. The lens shifts based on your most urgent symptom. When we scope the engagement, we select the variant that matches your reality.

1. AI Search Invisibility Forensic: Deep analysis of your structured fact base, structured data, and how often AI answers name you across LLM training corpora and live retrieval systems. We identify why AI models ignore you and map the exact content architecture required to become a cited source.
2. Migration / M&A Traffic Damage Assessment: Post-replatform or post-acquisition URL mapping forensics. We trace orphaned pages, broken redirect chains, and lost link equity to quantify the exact revenue damage of a botched migration and provide the recovery blueprint.
3. Pipeline Leakage Revenue Audit: Connecting GSC and GA4 data directly to your CRM. We find the high-intent keywords driving traffic that never converts, diagnose the landing page friction, and realign your content to buying committee intent rather than vanity volume.
4. Core Update Casualty Triage (48-Hour): Emergency response for algorithmic penalties. Within 48 hours, we isolate whether the drop is topical, technical, or trust-based, and deploy immediate countermeasures to stop the bleeding while the long-term recovery plan is built.
5. Documentation / Programmatic SEO Conversion Audit: Developer docs and programmatic pages often drive massive traffic but zero signups. We audit your documentation architecture, internal linking, and conversion paths to turn support pages into acquisition engines.

I have run these diagnostics for infrastructure monitoring platforms, survey software giants, and streaming technology providers. The patterns are always the same, even when the products are completely different. Buying committees in B2B SaaS do not behave like consumers. They research silently, consult AI tools, compare features across fragmented touchpoints, and make decisions based on authority signals your current website might be actively suppressing.

A standard SEO audit gives you a checklist of broken links and missing meta tags. The 5-Day Pipeline Leak Diagnostic gives you a financial instrument. It translates technical debt into revenue risk and hands your executive team a prioritized sequence of fixes tied directly to pipeline outcomes. This is how you stop treating organic search as a marketing expense and start managing it as a revenue asset.

Frequently Asked Questions

How much access do you need to run the diagnostic?

Read-only access to Google Search Console, GA4, and ideally a sandbox view of your CRM (HubSpot, Salesforce, etc.). If CRM access is restricted by compliance, we can work with exported CSVs of deal sources. No write access to your CMS or codebase is ever required during the diagnostic phase.

Does this include implementation of the fixes?

No. The diagnostic is a standalone decision document. Implementation is a separate engagement. Some clients hand The Fix Order to their internal engineering and marketing teams. Others retain me as a Fractional Head of SEO to oversee execution. The choice is yours, and there is no obligation to continue after the 60-minute walkthrough.

Why 5 days? Can it be done faster?

Five days allows time for data normalization, cross-referencing crawl logs with CRM pipeline stages, and manual verification of AI visibility signals. Automated tools can generate a report in five minutes, but they cannot contextualize a leak against your specific average contract value or sales cycle length. The only exception is the Core Update Casualty Triage, which operates on a compressed 48-hour timeline due to urgency.

Stop Guessing Where the Revenue Went

One conversation to determine if the diagnostic fits your current situation.

Scope My Diagnostic Book a Working Session

One 20-minute call. Fixed fee quoted on the call. No public pricing.

See the proof: case studies

Trusted in-house at Dotcom-Monitor, Voxco, and Muvi. Your domain and data are never shared.