Scale Your iPaaS & Integration Hub via Organic Search.
I help integration platforms turn their connector libraries and use-cases into a high-velocity organic revenue engine. Stop relying on paid ads to acquire LTV.
THE GROWTH PARADOX
Why Traditional SEO Fails iPaaS
You have 500+ connectors but minimal organic traffic. Listing logos isn't enough.
The Connector Trap
Most iPaaS sites auto-generate thin pages for "HubSpot Integration" that provide zero value. Google de-indexes these as "soft 404s" or low-quality content, killing your domain authority.
The Intent Gap
Users don't search for "Integration Platform." They search for solutions like "How to sync Shopify orders to Xero." If you only rank for generic terms, you miss the actual buyer.
Complexity Churn
Marketing to developers (API docs) requires a different tone than marketing to RevOps (No-code). Mixing these signals confuses search engines and lowers conversion rates.
I help grow modern iPaaS, integration hubs, and automation platforms with organic strategies.
Modern iPaaS
Low-code/No-code platforms focusing on citizen automators.
Embedded / Unified API
Developer-first tools (Unified, Merge, etc.) building infra for SaaS.
Data Integration / ETL
Modern Data Stack tools (Reverse ETL, CDP, Pipelines).
THE BLUEPRINT
The Organic Integration Engine
A proven framework to turn your "Connector Marketplace" into a lead generation machine.
Programmatic Connector SEO
I build scalable page templates for your integration marketplace. We verify "X + Y Integration" search volume and deploy automated, high-value pages that capture long-tail intent.
Solution-Led Content
We move beyond features. I architect content clusters around specific workflows (e.g., "Automate Invoice Processing") that drive high-intent signups from Ops and Finance leaders.
Technical & Docs SEO
For API-first platforms, your documentation is your marketing. I optimize technical docs to rank for "how to" queries, bringing developers directly into your ecosystem.
Revenue Attribution
We stop tracking "Keyword Rankings" and start tracking "Integration Installs" and "Signups." I set up the tracking to prove organic ROI to the board.