I Architect Organic
Revenue Engines for B2B SaaS.
Most agencies sell you traffic. I sell you market share. I blend technical SEO, AI-driven content systems, and revenue operations to lower CAC and scale ARR.
Trusted by leaders at VOXCO, MUVI, SMILE.COM.AU and emerging SaaS teams from Seed to Series C.
- Technical SEO & IA
- AI Content Systems
- RevOps Alignment
- $2M → $40M ARR
- PLG & Sales-led
- US / EU / APAC
ICP ALIGNMENT
Who I Build Growth Systems For
Whether you own the number or enable it, the system adapts to your constraints.
Founders
Focus: Capital efficiency & Exit readiness. Stop burning runway on paid ads.
- Reduce CAC dependency
- Increase Valuation Multiples
CMOs
Focus: Pipeline predictability. Attribution clarity that stands up in board meetings.
- Full-funnel attribution
- Defendable QBR metrics
Product Heads
Focus: PLG Activation. Turn search intent directly into product signups.
- Programmatic Landing Pages
- Activation Flow Optimization
Hiring Managers
Focus: Senior Leadership without the risk. Plug-and-play expertise.
- Immediate Impact
- Team Mentorship
DOMAIN EXPERTISE
Where I Have Deep Context
I speak complex, regulated, and technical B2B SaaS. No learning curve required.
Cybersecurity
Map buyer anxiety and compliance frameworks into content that builds trust.
DevOps / Platform
Turn docs and changelogs into acquisition engines for engineers and SREs.
FinTech
Rank for competitive terms without triggering legal or compliance alarms.
HealthTech
Navigate PHI and clinical stakeholders while building a defensible engine.
MarTech
Comparison experiences that ethically move accounts off incumbent tools.
Data & Analytics
Speak credibly to data engineers while simplifying architectures.
FinOps
Connect unit economics and usage-based pricing to engineering narratives.
MLOps
Position platform across data science and leadership with revenue narratives.
PROOF OF IMPACT
Signals From The Field
320%
Voxco (Survey SaaS)
80%
Niche SaaS (Replacing Ads)
200%
Multi-product SaaS Platform
Detailed Case Studies
Consolidated 10+ microsites and built persona zones. 320% traffic growth.
Refocused messaging from features to monetization outcomes. Opened new mid-market pipeline.
Balanced regulatory constraints with growth experiments. Lowered acquisition cost.
Pruned 60% of legacy content. Built E-E-A-T clusters. Resulted in $1.2M attributed ARR.
Built programmatic documentation SEO. Drove 12K signups in 10 months.
ABOUT
Who You'll Be Working With
I have spent the last 13+ years building organic growth systems for B2B SaaS teams. My work sits at the intersection of growth strategy, technical SEO, AI content systems, and RevOps.
I am not a "guru" or a "ninja." I am a Systems Thinker who uses AI, Insights, and decades of accumulated SaaS knowledge to create predictable growth outcomes.
Always Adapting: I pride myself on finding the best solution for the specific stage and constraints of your business, ensuring I am always the right fit for the challenge at hand.
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1Audit & Opportunity Model
2-3 weeks. I audit your stack, data, and content. You get a prioritized map with revenue estimates.
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2System Design
We define the engine: cadences, dashboards, workflows, AI tooling, and ownership.
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3Execution
We ship, measure, and refine. Building internal muscle so the engine runs forever.
Frequently Asked Questions
Where do you usually start?
With an audit and opportunity model. I don't touch execution until we both agree on the revenue hypothesis and success metrics.
Do you replace agencies or internal teams?
Usually neither. I architect the system, then coordinate agencies and internal teams so everyone is pulling toward the same dashboard.
Do you write all the content yourself?
I use a hybrid model. I personally handle strategic assets (pillar pages, thought leadership). For cluster content, I leverage AI-assisted workflows with human editorial oversight.
How is this different from hiring an SEO agency?
Agencies optimize for retention (keeping you dependent). I optimize for outcomes and building systems you can eventually run internally.
What do you need from us to be successful?
An accountable owner internally, access to data, and willingness to make a few focused bets instead of chasing every channel each quarter.
Ready to Scale?
Enter your domain below. I'll run a preliminary AI-powered audit and identify your top 3 growth opportunities.
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