# SEO ROI Calculator [Home](/) › [Tools](/tools/) › [SEO ROI Calculator](/tools/seo-roi-calculator/) Free Tool · Interactive ## B2B SaaS SEO ROI Calculator Model the organic pipeline your SEO program could create. Adjust the sliders—traffic growth, demo rate, ACV, close rate—and watch projected ARR and ROI recalculate in real time. ## Your Inputs Current Monthly Organic Traffic 10,000 500200k Target YoY Traffic Growth 120% 10%500% Visitor → Demo Rate 1.5% 0.1%10% Average Contract Value (ACV) $48,000 $1k$250k Demo → Close Rate 22% 1%60% Annual SEO Investment $60,000 $5k$500k Reset to Defaults Predicted Annual Organic Leads 0 Demos generated from organic Predicted New Customers 0 Closed-won per year Projected Organic ARR $0 Recurring revenue sourced Estimated SEO ROI 0x Return on SEO spend ## 12-Month Organic Growth Trajectory Projected monthly leads compounding from your traffic growth assumption. Leads Customers ## How This Is Calculated Annual traffic at full ramp 0 Leads (visits × conv. rate) 0 Customers (leads × close %) 0 ARR (customers × ACV) $0 Model uses monthly compounding with linear growth ramp from month 1 to month 12, then annualizes the result. Assumes no seasonality or paid amplification. Conservative defaults based on B2B SaaS benchmarks. ## Want a Bespoke Forecast for Your Funnel? This calculator uses category-wide assumptions. A manual audit models your real keywords, your real SERP competition, and your real close rates—with attribution back to pipeline. [Request a Bespoke SEO Audit](/audit/) [Book a Strategy Call](/hire-me/)