# Tools & Calculators

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    Tools

        Free · No Email Gate · Client-Side
        
## 
          Interactive B2B SaaS Growth Tools

          Raw, formula-based models I use during strategic audits. Each tool runs entirely in your
          browser—no data leaves your device, no account required, no email gate. Adjust the
          inputs to pressure-test assumptions before committing to a campaign.

            4
            Deployed tools

            0
            Data collected

            < 2 min
            Avg. time to insight

        The Toolkit
        
## Four Models for Forecasting Organic Pipeline

Each tool targets a specific decision point in the audit process. Use them in sequence or pick the one that matches your immediate question.

            📈
            
              Forecasting · ROI
              
## SEO ROI Calculator

            Model the organic pipeline an SEO program could create. Adjust traffic growth, demo rate,
            ACV, and close rate to see projected annual leads, customers, ARR, and ROI in real time.
            Includes a 12-month compounding growth visualization.

          <ul class="tool-features">
            - Annual organic lead projection

            - Customer & ARR forecast at full ramp

            - SEO spend ROI multiplier

            - 12-month bar chart visualization

          </ul>
          [
            Open Calculator →
          ](/tools/seo-roi-calculator/)

            💵
            
              Unit Economics · CAC
              
## CAC Reduction Estimator

            Model how organic growth shifts your paid search cost burden. Input your current paid spend,
            MQL close rate, and ACV to see the blended CAC improvement and monthly savings potential
            from an SEO-driven pipeline.

          <ul class="tool-features">
            - Current vs. projected blended CAC

            - Monthly CAC savings calculation

            - Paid spend reallocation model

            - Pipeline gap visualization

          </ul>
          [
            Open Estimator →
          ](/tools/cac-reduction-estimator/)

            🤖
            
              Diagnostic · AI Search
              
## GEO Readiness Checker

            Diagnose whether your content is structured for ChatGPT, Claude, and Google AI Overviews.
            Answer 10 questions to get a real-time readiness score out of 100 and a prioritized fix
            list with specific remediation guidance.

          <ul class="tool-features">
            - Live score out of 100

            - 10 diagnostic checkpoints

            - Priority-ranked fix list

            - Schema, E-E-A-T & llms.txt coverage

          </ul>
          [
            Run Diagnostic →
          ](/tools/geo-readiness-checker/)

            🔍
            
              Content Strategy · Audit
              
## Content Gap Finder

            Map your existing content to search queries and calculate your TOFU/MOFU/BOFU page
            distribution ratio. Identify where your funnel is over-built, under-built, or missing
            entirely—the diagnostic that drives every content roadmap I ship.

          <ul class="tool-features">
            - TOFU / MOFU / BOFU distribution map

            - Funnel gap identification

            - Pipeline-weighted page scoring

            - Content roadmap export

          </ul>
          [
            Find Your Gaps →
          ](/tools/content-gap-finder/)

        How to Use the Toolkit
        
## From Forecast to Roadmap in Three Steps

These tools are designed to work together. Most founders and growth leads run them in this order.

          01
          
## Start with the ROI Calculator

Establish a baseline forecast. If the projected ROI isn’t compelling, the rest of the conversation is premature. If it is—you have a budget envelope.

          02
          
## Stress-test with the CAC Estimator

Layer in your actual paid spend and current close rates. See what organic growth does to blended CAC—this is the number that wins board approval.

          03
          
## Diagnose with GEO & Gap Finder

Before committing budget, run the GEO checker and content gap finder. They reveal whether your foundation is ready to scale, or whether to fix the base first.

## Want a Bespoke Forecast for Your Funnel?

These tools use category-wide assumptions. A manual audit models your real keywords, real SERP competition, and real close rates—with attribution back to closed pipeline.

          [Request a Free SEO Audit](/audit/)
          [Book a Strategy Call](/hire-me/)