# Downloads & Resources

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      Free Library · Updated Quarterly
      
## 
        Bespoke Frameworks, Templates, & Playbooks

        Battle-tested assets designed for in-house B2B marketing teams who need to scale operational output without hiring an agency. The same frameworks, templates, and checklists I deploy on consulting engagements - packaged for self-serve execution.

        **2** flagship assets
        **5,000+** total downloads
        **0** gated funnels

          📘
          Flagship · Long-Form
          
## B2B SaaS SEO Growth Playbook

            The architectural blueprint for scaling organic search channels from **$0 to $10M ARR**. A 7-chapter operating manual covering positioning, technical foundations, content systems, and revenue attribution.

              📋 Chapter Index
            
            <ul style="list-style: none; padding: 0; margin: 0; font-size: 0.88rem; color: var(--fs-muted, #4a5568);">
              - ▸ **Ch. 1** - Positioning & ICP-driven keyword strategy

              - ▸ **Ch. 2** - Technical foundations (crawl, render, index)

              - ▸ **Ch. 3** - Topical authority & hub-spoke architecture

              - ▸ **Ch. 4** - Programmatic SEO for PLG & dev tools

              - ▸ **Ch. 5** - Content operations & production velocity

              - ▸ **Ch. 6** - Link acquisition without spam

              - ▸ **Ch. 7** - Attribution, reporting & board narratives

            </ul>

          <ul style="list-style: none; padding: 0; margin: 0 0 1.75rem; font-size: 0.88rem; color: var(--fs-muted, #4a5568);">
            - ✓ 142 pages · PDF + Notion mirror

            - ✓ Includes 11 swipeable templates

          </ul>

          [
            Read the Playbook →
          ](/resources/b2b-seo-playbook/)

          📊
          Most Downloaded
          
## Bespoke SEO Audit Template

            The exact **4-tab Google Sheets checklist** used on $25K engagements. Drop-in compatible with Screaming Frog exports, with conditional formatting that auto-flags P0/P1 issues. No gated “course” funnel - just the spreadsheet.

              📋 Tab Index
            
            <ul style="list-style: none; padding: 0; margin: 0; font-size: 0.88rem; color: var(--fs-muted, #4a5568);">
              - ▸ **Tab 01** - Technical Crawlability (142 checks)

              - ▸ **Tab 02** - Indexation Rules (86 rules)

              - ▸ **Tab 03** - Schema & Semantic Markup (64 entities)

              - ▸ **Tab 04** - Content Architecture (98 items)

              - ▸ **Bonus Tab 05** - Severity Scoring Rubric (P0 - P3 framework)

            </ul>

          <ul style="list-style: none; padding: 0; margin: 0 0 1.75rem; font-size: 0.88rem; color: var(--fs-muted, #4a5568);">
            - ✓ 390 total audit checks across all tabs

            - ✓ Includes 12-min Loom walkthrough video

          </ul>

          [
            Get the Template →
          ](/resources/seo-audit-template/)

## 
        These assets are directionally complete. Implementation is the work.

        If your team is short on senior SEO bandwidth and you need an operator to drive the roadmap end-to-end, that’s what the consulting engagements are for.

        [Explore Engagement Models →](/hire-me/)
        [Request Technical Audit](/audit/)