# Privacy Policy
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Privacy Policy
Legal · Last Updated January 2025
## Privacy Policy
Your data stays yours. This page explains exactly what is collected when you use
rakesh.work, why it’s collected, and what is never done with it.
## 1. Overview
rakesh.work (“the site”, “I”, “me”) is operated by Rakesh, an independent B2B SaaS
SEO consultant. This Privacy Policy describes the information collected through this
website and the tools, lead forms, and analytics services it uses, and how that
information is handled. The short version: I do not sell, rent, or trade your personal
data, and I do not run advertising networks on this site.
## 2. Information I Collect
Three categories of data are collected, each for a clearly defined purpose:
## 2.1 Information You Provide Directly
When you submit a lead form (audit request, contact form, playbook download, strategy call booking), I collect:
- Name
- Business email address
- Website URL (where applicable)
- Company name (where provided)
- Free-text context you choose to include in the message field
This information is used solely to respond to your inquiry and is never added to a marketing drip sequence.
## 2.2 Information from Interactive Tools
The site hosts interactive tools (SEO ROI Calculator, GEO Readiness Checker, CAC Reduction Estimator, and similar utilities). These tools:
- Process all inputs in your browser using client-side JavaScript
- Do not transmit slider values, form answers, or calculator inputs to any server
- Do not store results, scores, or session data after you close the page
- Have no backend database, no logging, and no analytics tied to individual sessions
## 2.3 Information Collected Automatically (Cookies & Analytics)
The site uses Google Analytics 4 (GA4) to understand aggregate traffic patterns. GA4 may set the following cookies:
- _ga — distinguishes unique visitors (expires after 2 years)
- _ga_* — session identifier used by GA4 (expires after 2 years)
- _gid — distinguishes unique visitors over 24 hours
These cookies collect aggregated, anonymized data: pages visited, approximate geographic region, device type, referrer source, and time on page. They do not identify you personally and are not used to build advertising profiles.
## 3. How I Use Your Information
Information is used only for the following purposes:
- To respond to direct inquiries submitted through contact and audit forms
- To deliver requested downloads, PDFs, or follow-up resources
- To understand which content and tools are most useful through aggregate analytics
- To maintain the security and integrity of the site
Your information is **not** used for advertising, retargeting, audience building, automated decision-making, or profiling.
## 4. What I Never Do With Your Data
- I never sell your personal information to third parties
- I never rent, lease, or license your contact details
- I never share lead form submissions with affiliates, partners, or sponsors
- I never upload your email to advertising platforms (Meta, Google Ads, LinkedIn)
- I never enrich your data through third-party data brokers
- I never use your information for automated profiling or credit-style scoring
## 5. Third-Party Services
The site relies on a small number of third-party services to operate:
- **Hosting** — site files are served by a managed hosting provider with standard access logs
- **Google Analytics 4** — aggregate, anonymized traffic measurement only
- **Email delivery** — transactional email for form submissions and PDF downloads
- **Calendar scheduling** — optional third-party booking tool for strategy calls
Each of these services processes only the minimum data required for its function and operates under its own privacy and security commitments.
## 6. Cookies & Your Choices
You can control cookies through your browser settings. Most browsers allow you to block, delete, or receive warnings before cookies are stored. Blocking the GA4 cookies will not affect your ability to use any part of the site.
If a cookie consent banner is displayed in your region, it records your preference and respects it across sessions.
## 7. Data Retention
- Lead form submissions are retained only as long as necessary to fulfill your request and any active engagement
- You may request deletion at any time (see Section 9)
- Tool inputs are not retained in any form
- GA4 data is retained for 14 months, then auto-deleted per Google’s default policy
## 8. Security
The site uses HTTPS encryption for all traffic. Form submissions are transmitted over secure connections and stored in access-controlled environments. No method of transmission over the internet is 100% secure, but reasonable safeguards are in place to protect your information.
## 9. Your Rights
You have the right to:
- Request a copy of any personal data I hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent for any processing you previously authorized
- Lodge a complaint with a data protection authority in your jurisdiction
To exercise any of these rights, contact me at the address below. I respond to all verified requests within 30 days.
## 10. Children’s Privacy
This site is intended for business professionals and is not directed at children under 16. I do not knowingly collect personal information from children. If you believe a child has submitted data, contact me and I will delete it promptly.
## 11. Changes to This Policy
This policy may be updated periodically. The “Last Updated” date at the top of the page reflects the most recent revision. Material changes will be noted clearly; continued use of the site after a change indicates acceptance of the updated policy.
## 12. Contact
For any privacy-related questions, data access requests, or concerns, reach out through the [contact form](/hire-me/). I read and respond to every message personally.