# Muvi Case Study: Scaling 8 Micro-SaaS Products & 1,000+ Keyword Clusters

**Published:** 2026-07-28
**Last Updated:** 2026-08-25

[Home](/) › [Case Studies](/case-studies/) › Muvi Micro-SaaS Scaling

      OTT & Video Tech SaaS
      
# 
        Muvi: Scaling 8 Micro-SaaS Products & 1,000+ Keyword Clusters

        How a leading video streaming infrastructure provider launched 8 sub-products into market with programmatic keyword architecture and zero keyword cannibalization.

          8 Products
          Micro-SaaS Launches

          1,000+
          Ranked Keyword Clusters

          18 Months
          Scale Timeline

          “Rakesh architected our multi-product SEO strategy from scratch. His programmatic keyword taxonomy allowed us to launch 8 micro-products simultaneously while dominating video tech search queries.”

        Jyotiprakash
        Former CMO, Muvi.com

## The Challenge

Muvi expanded from a single OTT platform into 8 distinct products (Live Streaming, Audio/Podcast Streaming, FAST Channels, DRM Security, Video Player SDKs). The primary challenge was structuring site taxonomy so search engines understood each sub-product entity independently.

## The Solution

Built a hub-and-spoke programmatic SEO engine with strict internal linking rules, separate XML sitemaps per micro-SaaS, and structured product schema.

## How to use this case study

The page records the multi-product search architecture and outcomes presented above. The implementation narrative should be read as a bounded case-study account; no additional client results are inferred.

For teams launching multiple products, see the [B2B SaaS SEO consulting service](/services/b2b-saas-seo/) or [request a strategy conversation](/hire-me/).

### Launching multiple SaaS sub-products?

Let’s design a multi-product taxonomy that scales without cannibalization.

        [Request Custom Strategy Session →](/hire-me/)