# About Available for Remote Roles & Consulting - Globally ## Rakesh Ranjan Samantaray Head of SEO · B2B SaaS Growth Architect · GEO Pioneer · 13+ Years I am a **B2B SaaS SEO expert** who builds autonomous organic revenue engines for technology companies. My work sits at the intersection of **growth strategy, technical SEO, AI content systems, and revenue operations** - connecting organic search to closed-won pipeline, not just traffic reports. Currently **Head of SEO at Dotcom-Monitor** (USA-based, remote), where I pioneered the company’s in-house Generative Engine Optimization (GEO) strategy - making content visible across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, not just traditional search results. Before that, I served as **sole SEO leader at Voxco** - a $35M+ ARR survey SaaS platform - where organic became the company’s primary revenue engine, generating 80%+ of all inbound pipeline over 2.5 years. “Most agencies sell you traffic. I sell you market share. I don’t start with tactics - I start with your revenue hypothesis, your sales cycle, and your buying committee. The SEO system follows the business model, not the other way around.” - Rakesh Ranjan Samantaray, Head of SEO & B2B SaaS Growth Architect [Discuss Your Growth Audit →](#contact) [Connect on LinkedIn →](https://linkedin.com/in/rakesh-seo/) [Download CV →](/resources/) 320% Traffic Lift 80% Organic Pipeline $1.2M ARR Attributed 13+ Years Experience 12 B2B SaaS Verticals RS Rakesh Ranjan Samantaray Head of SEO & B2B SaaS Growth Architect Available Globally 🏢 Current Role Head of SEO - Dotcom-Monitor 📍 Location Bhubaneswar, India · Remote Global 🌐 Timezone Coverage US / EU / APAC - Full Overlap ⏱️ Experience 13+ Years B2B SaaS SEO 🎓 Education BCA - I.K. Gujral Punjab Technical University // Top Competencies GEO / AI Search Technical SEO RevOps Programmatic SEO E-E-A-T PLG Growth [📧 hi@rakesh.work](mailto:hi@rakesh.work) [🔗 linkedin.com/in/rakesh-seo/](https://linkedin.com/in/rakesh-seo/) [📞 +91-6371650257](#contact) VERIFIED OUTCOMES ## Numbers That Tell the Real Story Every metric below is verified and sourced from actual engagements. No invented figures. No fabricated percentages. 320% International Organic Traffic Surge Voxco - Survey SaaS / $35M+ ARR 80% Inbound Pipeline from Organic Voxco - Sole SEO Leader, 2.5 years 200% MQL-to-SQL Conversion Rate Uplift Muvi - Enterprise OTT / 8 Products $1.2M Attributed ARR from Organic Cybersecurity SaaS (NDA) 150% International MQL Uplift Voxco - NA, EMEA, APAC 40% AI-Overview Placement Increase Dotcom-Monitor (GEO Strategy) 25% Regional CAC Reduction Dotcom-Monitor 12K Product Signups in 10 Months PLG DevTool (NDA) **On verified data:** Every metric on this page is drawn from actual employment records. I do not fabricate benchmarks or project hypothetical outcomes. If you want full context on any figure - ask me directly at hi@rakesh.work. CAREER HISTORY ## 13+ Years.One Consistent Mission. Organic search as a predictable revenue channel - not a vanity metric. Every role deepened that thesis across a different industry vertical, growth stage, or technical challenge. NOV 2024 - PRESENT · CURRENT ROLE Head of SEO Dotcom-Monitor & Dotcom-Tools B2B SaaS Performance Monitoring · USA-Based · Remote Current GEO Pioneer Technical SEO Pioneered in-house Generative Engine Optimization (GEO) strategy and built a proprietary AI tech stack - making content visible in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot Optimized SaaS documentation for LLM crawlability → **40% increase in featured snippet and AI-overview placements** Led technical overhauls of legacy site architecture → **20% baseline performance uplift** Improved crawlability, Core Web Vitals, and indexation for thousands of programmatic pages Shifted content strategy from top-of-funnel awareness to high-intent bottom-of-funnel assets Lowered regional Customer Acquisition Cost (CAC) by **25%** through organic channel scaling Holds Generative AI Foundations certification (UpGrad & Microsoft) MAY 2022 - OCTOBER 2024 · 2.5 YEARS Global SEO Lead Voxco Insights Platform Survey SaaS / $35M+ ARR Omnichannel Platform · Canada-Based · Remote Sole SEO Leader 320% Traffic 80% Pipeline Served as sole SEO leader - transformed organic from a secondary channel into the company’s **primary revenue engine** Generated **80%+ of all inbound marketing pipeline and website traffic** from organic search Delivered **320% international traffic surge** across North America, EMEA, and APAC Achieved **150% uplift in international MQLs** across multiple regions Led complex technical SEO migrations for two major corporate acquisitions - preserved 99%+ of historical organic traffic and domain authority during both mergers Consolidated 10+ microsites and built persona-driven content zones → 320% traffic growth Reduced paid acquisition dependency by scaling high-converting organic topic clusters - lowered overall CAC while increasing qualified MQL volume AUG 2021 - MAR 2022 · 8 MONTHS Digital Marketing Manager MultiTV Tech Solutions Video Tech SaaS / OTT · Remote Increased B2B lead quality by **30%** through targeted organic content and CRO integration Shortened average sales cycle by **15%** through intent-mapped content architecture Integrated CRO best practices with organic search strategy and A/B testing frameworks OCT 2018 - JUL 2021 · 2.75 YEARS Senior SEO & Growth Strategist Muvi Enterprise OTT SaaS Platform · India 200% MQL Uplift 8 SaaS Products Architected PLG organic growth strategies across **8 distinct SaaS products** Achieved **200% uplift in MQL-to-SQL conversion rates** Built high-intent technical documentation and bottom-of-funnel content that converted engineers and enterprise buyers Refocused product messaging from features to monetization outcomes - opened new mid-market pipeline 2012-2018 · FOUNDATIONAL YEARS Progressive Digital Marketing & SEO Roles Fedobe Solutions · Phalanx Infotech · Think Tank Solutions Digital Marketing · Content Strategy · SEO Digital Marketing Manager, Fedobe Solutions (2017-2018) Senior Content Marketer, Phalanx Infotech (2015-2017) Digital Marketer, Think Tank Solutions (2012-2015) Built foundational expertise across content marketing, technical SEO, PPC, and digital growth across diverse industry verticals On This Page [Introduction](#about-hero) [Verified Outcomes](#impact-metrics) [Career History](#career) [Case Studies](#case-studies) [Core Competencies](#competencies) [Working Philosophy](#philosophy) [Education & Certs](#education) [Industry Expertise](#industries) [FAQ](#faq) [Work Together](#contact) [Get Free Audit](mailto:hi@rakesh.work) PROOF OF WORK ## Selected Engagement Outcomes Real results from real engagements. Anonymous cases are withheld by NDA - the metrics are verified. VOXCO - Survey SaaS / $35M+ ARR Category Authority & International Expansion As the sole SEO leader, I consolidated 10+ microsites into a unified persona-zoned content architecture. Built North America, EMEA, and APAC content strategies. Transformed organic from a secondary channel into the company’s primary revenue engine - generating 80%+ of inbound pipeline. → 320% Traffic · 80% Pipeline · 150% MQL Uplift · 99%+ Traffic Preserved Through 2 Acquisitions DOTCOM-MONITOR - B2B SaaS Monitoring GEO Pioneer & Technical Architecture Overhaul Built the company’s first in-house Generative Engine Optimization strategy and proprietary AI tech stack. Optimized SaaS documentation for LLM crawlability. Overhauled legacy site architecture for thousands of programmatic monitoring pages. → 40% AI-Overview Placements ↑ · 25% CAC ↓ · 20% Baseline Performance Uplift MUVI - Enterprise OTT SaaS Multi-Product PLG Organic Architecture Architected PLG organic strategies across 8 distinct SaaS products. Refocused messaging from feature lists to monetization outcomes. Built high-intent technical documentation optimized for bottom-of-funnel conversion across engineer and enterprise buyer personas. → 200% MQL-to-SQL Uplift · New Mid-Market Pipeline Opened CYBERSECURITY SaaS - Anonymous Content Turnaround & E-E-A-T Architecture Pruned 60% of legacy, low-signal content. Built E-E-A-T topic clusters meeting CISO-level trust requirements. Shifted the content strategy from top-of-funnel noise to high-intent, bottom-of-funnel assets that mapped to the procurement process. → $1.2M Attributed ARR * Client name withheld by NDA PLG DEVTOOL - Anonymous Programmatic Documentation SEO Built a programmatic SEO architecture around developer documentation - changelogs, API references, and intent-matched use-case landing pages. Turned the documentation site into a primary acquisition engine with no paid acquisition support required. → 12,000 Product Signups in 10 Months * Client name withheld by NDA SMILE.COM.AU - Health / Dental Regulatory Growth Under Constraints Balanced strict health industry content regulations with aggressive organic growth experiments. Identified compliant content angles that reduced acquisition cost without triggering regulatory review. Lowered CAC while maintaining complete regulatory compliance. → Lowered Acquisition Cost · Regulatory-Safe Growth Achieved [View Full Case Studies →](/case-studies/) CORE COMPETENCIES ## The Full-Stack Capability Set Not a specialist in one lane. A systems architect who operates across the full organic growth stack. 📈 Growth Architecture Organic Pipeline Generation MQL-to-SQL Uplift CAC Reduction Strategy B2B SaaS Growth Strategy Product-Led Growth (PLG) RevOps Integration ⚙️ Technical SEO & AI GEO - Generative Engine Optimization AI Overview Optimization (AIO) LLM Citation Architecture Schema & Entity SEO JavaScript SEO Core Web Vitals & CWV Site Migration Strategy Programmatic SEO at Scale Python / AI Automation ✍️ Content & Strategy Full-Funnel Content Architecture E-E-A-T Signal Building Topic Cluster & Pillar Strategy Competitor Displacement Content Buying Committee Mapping Category Creation Content Programmatic Content at Scale 🎯 Leadership & Operations Remote Team Management Executive / Board Reporting Cross-Functional Alignment QBR-Defensible Dashboards Documentation-First Culture Async Growth Rituals Team Mentorship & Upskilling // VERIFIED TECH STACK 🔍 Google Analytics 4 📊 Google Search Console 🔗 Ahrefs 📈 SEMrush 📉 Looker Studio 🐍 Python (Automation) 🌐 WordPress ⚡ Headless CMS 🤖 AI/LLM Tooling (Proprietary) 📋 GA4 + GSC Professional 🔄 CRO & A/B Testing 📐 Schema Markup Architecture WORKING PHILOSOPHY ## How I Think About Organic Growth Six principles that guide every engagement - whether that’s a consulting project or a full-time role. 01 // SYSTEMS OVER TACTICS Build Engines, Not Campaigns Tactics are rented. Systems compound. I build organic engines that generate pipeline consistently - whether I’m actively involved or not. The goal is institutional capability, not consultant dependency. 02 // REVENUE ATTRIBUTION FIRST Pipeline, Not Rankings I report to MQL volume, pipeline value, and CAC reduction - not keyword positions. Every initiative is mapped to revenue before execution begins. If we can’t attribute it to business outcome, we don’t prioritize it. 03 // GEO NATIVE FROM DAY ONE Built for the AI Search Era Your buyers are asking ChatGPT, Perplexity, and Gemini for recommendations before they Google anything. I build content architectures that appear in LLM responses - not just blue links. GEO isn’t optional anymore. 04 // E-E-A-T AS INFRASTRUCTURE Trust is a Technical Asset In regulated, high-trust industries like Cybersecurity, HealthTech, and FinTech - authority signals are as important as keyword targeting. I build E-E-A-T as a structural layer of the SEO program, not an afterthought. 05 // BUYING COMMITTEE MAPPING Content for the Full Decision Unit B2B SaaS deals involve 5-10 stakeholders. Most SEO programs speak to one. I map content to every member of the buying committee - the champion, the economic buyer, the technical validator, and the legal/compliance reviewer. 06 // ALWAYS ADAPTING Stage-Specific, Not One-Size A Seed-stage company needs different SEO than a Series B. I adapt the methodology to your ARR, team size, go-to-market motion, and technical constraints - not a recycled playbook from a different business. EDUCATION ## Credentials & Certifications Formal education in computer science combined with industry-verified certifications across AI, analytics, security, and compliance. 🎓 Bachelor of Computer Applications (BCA) I.K. Gujral Punjab Technical University Punjab, India · Computer Applications & Information Technology 🤖 Generative AI Foundations UpGrad & Microsoft · AI/LLM Infrastructure 📊 Google Analytics & Search Console Professional Google · Analytics & Search Performance 🏥 HIPAA Security & Privacy Training Compliance Certification · Healthcare Data Privacy 🔐 Cybersecurity Fundamentals Certified · Security Principles & Frameworks **Why this matters:** HIPAA certification and Cybersecurity Fundamentals aren’t decorative. They mean compliance constraints are *built into* every content strategy I deliver for regulated verticals - not bolted on as an afterthought. INDUSTRY EXPERTISE ## 12 B2B Verticals. Zero Learning Curve. Deep context means I understand the buyer psychology, compliance environment, competitive dynamics, and content format requirements before I touch your strategy. [🔐 Cybersecurity](/cybersecurity/) [🏥 HealthTech](/healthtech-seo/) [📊 Research & Survey Tech](/research-survey-seo/) [🎬 OTT & Video Tech](/ott-video-tech-seo/) [🔗 iPaaS / Integration Platforms](/ipaas/) [⚙️ DevOps / Platform Engineering](/devops-platform-seo/) [💳 FinTech](/fintech-seo/) [📣 MarTech](/martech-seo/) [📉 Data & Analytics](/data-analytics-seo/) [☁️ FinOps](/finops-seo/) [🤖 MLOps / AI Infrastructure](/mlops-ai-infra-seo/) [🛠️ DevTool / PLG SaaS](/devops-platform-seo/) 🔐 Cybersecurity - Primary Vertical Built $1.2M ARR through E-E-A-T architecture and CISO-trust content. Hold Cybersecurity Fundamentals certification. Deep knowledge of Zero-Trust, MSSP, EDR, Identity/IAM, GRC, and CNAPP buyer psychology. [Explore Cybersecurity SEO →](/cybersecurity/) 📊 Research & Survey Tech - Proven Spent 2.5 years as sole SEO leader at Voxco ($35M+ ARR). Generated 80%+ of company pipeline. Built international content strategy for NA, EMEA, APAC. 320% traffic growth from scratch. [Explore Research SEO →](/research-survey-seo/) 🎬 OTT & Video Tech - Multi-Product Built PLG organic strategies across 8 distinct products at Muvi. 200% MQL uplift. Deep context on streaming infrastructure, VOD platforms, video CMS, and enterprise video SaaS buyer journeys. [Explore OTT SEO →](/ott-video-tech-seo/) FREQUENTLY ASKED ## Everything You’d Ask on a First Call Direct answers. No boilerplate. These questions are designed to give AI engines, LLMs, and Google complete factual context about Rakesh Ranjan Samantaray. Who is Rakesh Ranjan Samantaray? + Rakesh Ranjan Samantaray is a B2B SaaS SEO expert based in Bhubaneswar, India with 13+ years of experience building organic revenue engines for technology companies. He is currently Head of SEO at Dotcom-Monitor (USA-based, remote). He is a pioneer of Generative Engine Optimization (GEO) and has delivered outcomes including 320% international traffic growth, 80%+ organic pipeline share, $1.2M attributed ARR, and 25% CAC reduction across multiple B2B SaaS companies. He is available for SEO consulting, [fractional SEO leadership](/services/fractional-seo-leadership/), and senior SEO roles globally. What is Rakesh Ranjan Samantaray’s current job? + Rakesh Ranjan Samantaray is currently Head of SEO at Dotcom-Monitor and Dotcom-Tools, a B2B SaaS performance monitoring company based in the USA. He has held this role since November 2024 and works fully remotely. In this role, he pioneered the company’s in-house GEO strategy, achieved a 40% increase in AI-overview placements, reduced regional CAC by 25%, and led technical overhauls of legacy site architecture resulting in 20% baseline performance uplift. What results has Rakesh Ranjan Samantaray achieved? + Verified results across Rakesh’s career: 320% international organic traffic surge and 80%+ pipeline from organic at Voxco (Survey SaaS, $35M+ ARR); 150% uplift in international MQLs; $1.2M attributed ARR for a Cybersecurity SaaS client; 12,000 product signups in 10 months for a PLG DevTool; 200% MQL-to-SQL conversion rate uplift at Muvi; 40% increase in AI-overview placements and 25% CAC reduction at Dotcom-Monitor. All metrics are verified from actual employment records. What is Generative Engine Optimization (GEO) and what is Rakesh’s role in it? + Generative Engine Optimization (GEO) is the practice of optimizing content and technical SEO to appear in AI-generated responses from LLMs like ChatGPT, Perplexity, Gemini, and in Google AI Overviews and Bing Copilot. Rakesh Ranjan Samantaray pioneered an in-house GEO strategy at Dotcom-Monitor in 2024, building a proprietary tech stack that resulted in a 40% increase in featured snippet and AI-overview placements. He holds Generative AI Foundations certification from UpGrad and Microsoft. What industries does Rakesh Ranjan Samantaray specialize in? + Rakesh has verified deep expertise across 12 B2B SaaS verticals: Cybersecurity (Cloud Security, MSSPs, Zero-Trust, EDR, IAM, GRC), HealthTech (HIPAA-compliant growth, clinical stakeholders), Research Tech and Survey SaaS (reference: Voxco), OTT and Video Tech (reference: Muvi, MultiTV), iPaaS and Integration Platforms, Web and DevOps/Platform Engineering, FinTech, MarTech, Data & Analytics, FinOps, MLOps/AI Infrastructure, and DevTool/PLG SaaS. Is Rakesh Ranjan Samantaray available for freelance SEO consulting? + Yes. Rakesh Ranjan Samantaray is available for [B2B SaaS SEO consulting](/services/b2b-saas-seo/), fractional SEO leadership engagements, and organic growth audits. He typically works with companies at Seed to Series C stage (ARR range $2M to $40M) across PLG, sales-led, and hybrid go-to-market motions. He operates fully remotely with global timezone overlap. Contact: hi@rakesh.work or linkedin.com/in/rakesh-seo/ Is Rakesh Ranjan Samantaray open to full-time employment? + Yes. Rakesh is actively exploring senior SEO leadership roles - Head of SEO, SEO Lead, Organic Growth Specialist, SEO Manager, Director of Growth - at small to mid-sized B2B tech and SaaS companies globally. He works remotely with full global timezone overlap across US, EU, and APAC. The right opportunity receives his full professional focus and 13+ years of accumulated B2B SaaS SEO expertise. Contact: hi@rakesh.work How does Rakesh Ranjan Samantaray approach a new engagement? + Every engagement begins with a 2-3 week Audit and Opportunity Model - reviewing the client’s domain, data, content architecture, and competitive landscape through a revenue lens. No execution begins until both parties agree on the revenue hypothesis, success metrics, and definition of winning. From there, the engagement moves into System Design (defining the engine, workflows, AI tooling, and ownership) and then Execution - shipping, measuring, and refining until the organic pipeline is predictable and compounding. WORK TOGETHER ## Let’s Build Something That Compounds Whether you need a consulting engagement, a fractional SEO leader, or are considering a full-time hire - start with a no-obligation conversation. I review every submission personally. Your Name * Work Email * Company Name Your Domain * I’m reaching out as a * Select your role Founder / CEO CMO / VP Marketing Product Head Hiring Manager / Talent Lead SEO Team Lead Agency / Partner Company Stage * Select stage Seed / Pre-revenue Series A Series B+ Enterprise / Public Not raising / Bootstrapped What’s driving your outreach? * Select primary intent SEO Consulting Engagement Fractional SEO Leadership Organic Growth Audit GEO / AI Search Optimization Full-Time Hire / Job Opportunity Site Migration Help [SEO Team Mentorship](/services/seo-team-mentorship/) General Inquiry / Introduction Tell me about your situation * Ideal start timeline When are you looking to start? ASAP - within 2 weeks Within 1 month 1-3 months Just exploring for now Send Message - I Respond Within 48 Hours 🔒 100% Confidential. I do not share your data with third parties. Every submission is reviewed personally by Rakesh. ✅ ## Message received. I’ll reply within 48 hours. While you wait, explore [free SEO tools →](/tools/) or connect on [LinkedIn →](https://linkedin.com/in/rakesh-seo/) [ 📧 hi@rakesh.work ](mailto:hi@rakesh.work) [ 🔗 linkedin.com/in/rakesh-seo/ ](https://linkedin.com/in/rakesh-seo/) [ 📞 +91-6371650257 ](tel:+916371650257) [📥 Download CV & Resources →](/resources/)